European International Business Academy (EIBA) Conference 2012
ZenTra - Center for Transnational Studies
Universität Bremen

Conference tracks

1. Transnational firms, markets and institutions

Track chair: Sarianna Lundan

Conceptual or empirical papers that are interdisciplinary, or papers that are grounded in other areas of social science, that examine MNEs as economic, social or political actors participating in transnational communities that shape and regulate global capitalism.  MNEs as political and regulatory actors alongside national governments, international organizations and global and local civil society. MNEs and the development of transnational private law. MNEs and the development of transnational attitudes and values. Historical perspectives on the role of MNEs in shaping the global economy. MNEs as political and regulatory actors alongside national governments, international organizations and global and local civil society. MNEs and the development of transnational private law. MNEs and the development of transnational attitudes and values. Historical perspectives on the role of MNEs in shaping the global economy.

2. Developments in IB theory

Track chair: Alain Verbeke

Conceptual papers that advance IB theory, including the extension of concepts from economic or organizational theory and strategy, including institutional, capabilities or resource based perspectives such as emerging market MNEs as outward investors, or the wider political social role of MNEs. Also formal modeling and methodological contributions.

3. The internationalization process and international new ventures

Track chair: Stefan Schmid

The role of learning, risk and resource commitment in the geographical pattern of internationalization. Measures of distance, internationalization and MNE performance. New  patterns of internationalization, including born globals and state-owned enterprises (SOEs). Real options in internationalization.

4. Finance, accounting and corporate governance

Track chair: Trond Randøy

The effects of the financial crisis on MNEs, sources of funding and cost of capital of MNEs and SOEs cash holding by MNEs, risk insurance. International accounting standards and issues of taxation and transfer pricing. Board composition and internationalization, executive compensation, duties of top management and directors.

5. HRM, cross-cultural management and communication

Track chair: Rebecca Piekkari

International HRM and diversity management. Cross-cultural management, including the role of culture and language in intra- and interorganizational relationships. Cross-cultural communication and marketing, including brand and image management.

6. Management of the value chain and market entry mode

Track chair: Ram Mudambi

Outsourcing and offshoring, management of the value chain, control and coordination in contractual relationships. Determinants and consequences of the choice of market entry mode, including M&As, JVs and exporting. Multi-stakeholder partnerships involving MNEs.

7. Headquarters-subsidiary relations and knowledge transfer

Track chair: Ulf Holm

Headquarters-subsidiary relations, including the role of regional headquarters, subsidiary autonomy and initiative. Management of the process of knowledge generation and transfer between the subsidiaries and the headquarters.

8. Innovation and technology transfer

Track chair: Axėle Giroud

International R&D activities of MNEs, interaction between MNEs and regional systems of innovation. Technology transfer, linkages and spillovers in the host country. Reverse technology transfer. R&D alliances.

9. MNEs, governments and local development

Track chair: Philippe Gugler

Investment climate, institutions, incentives and investment attraction. Negotiations between MNEs and governments. The role of regional and bilateral trade and investment agreements. MNEs and local economic development in host countries.